1. How to name your filter
When naming the filter or filter set, you may consider the following aspects.
1.1 Combine with trending topics
You could combine the name of the filter or filter set with the trending topics even if your original intention of the filter set was not designed for them. For example, we have developed a set of yellowish filters, and it is now close to autumn, then we can name this set of filters as "Autumn Greetings.”
We can make the name of the filter or filters more literary. For example, for a white theme filter, we could name them "ivory white,” "pearl white,” "jade white,” "pink white,” "light purple white" instead of simply naming it “white.”
1.3 Be relevant
You can name the filter with an aesthetic, genre, location, etc. For example, you could call a high contrast mono filter "Moriyama Avenue Documentary Black and White,” making the filter have a richer connotation and look more professional.
2. How to describe your filters
The description of your filter or filter set can include the following aspects:
2.1. The applicable scenes of the filter
Every filter is developed for specific scenarios, such as seascapes, portraits, evening, food, etc.
2.2. The design idea of the filter
A basic introduction to your inspiration, for example, "a filter to enhance the saturation of green plants, so your picture looks more vibrant and vital.”
2.3. Tips on applying filters
For example, "adjust the opacity to get a more suitable result”, "reduce the color temperature to get a richer cool tone,” etc.
2.4. How to use the filter
Sense there is no guarantee that everyone who saw your filter knows what a Polarr filter is, you can give them a hint like “download Polarr or 24FPS in the AppStore to scan the QR code,” “enter the shortcode in Polarr”, "best used on images or videos with lots of yellow," etc.